There seems to be more and more artists discovered online these days and that surely gives credence to the suggestion that it is vital for new artists to get a strong online presence?
Granted for every Justin Bieber or Shawn Mendes there are probably a million other, arguably more talented, musicians waiting to be discovered.
But can a new artist really take the chance of not being seen online, personally I don't think so. Not only is it a chance to get seen and discovered, it's also an opportunity to sell records and merchandise.
For my own radio show I regularly scour the internet to find new music to play, if I do that you can bet your life a million other presenters do exactly the same thing.
So get yourself online and do it now! You could be the next big thing!
There is a company called Blue Deer Creative who cater specifically to bands and artists to get an online presence at a fraction of the cost of a marketing agency. You can find them here: Blue Deer Music